The famous social networking company Twitter are researching ways for the company to offer paid subscriptions.
Which could charging the money for access to TweetDeck. The TweetDeck is the most popular alternative to the Main Twitter website and also a mobile app that allows users to more productivity to manage multiple accounts at a glance and organize the social account Twitter into a series of vertical feeds.
Besides that, the charging TwitterDeck’s team said to be exploring other ideas with awesome features that could be performing well on profile customization options.
Another idea involves introducing “tripping” to Twitter, where the users could pay accounts for the unique content.
The company thought to be exploring these plan as a way to reduce its reliance on advertising, which presently provides the majority of its revenue.
Bloomberg noted that competing ad businesses from Facebook and social company Snapchat continue to grow faster than Twitter.
The company’s heavy workflow is under pressure due to pandemic as well as high profile activist investors.
Also, the company introduce the premium pay models to Twitter that would be a bold move given most social media companies priorities to offering their services for free to the massive growth.
In a statement giving to Bloomberg, the social media company Twitter’s head of revenue products, Bruce Falck established the company’s plans to improve its revenue to mix “may include” stage.
The company research some of these ideas for years. The company charging for premium TweetDeck features in 2017, before later the main plans.
And last year a customer survey revealed an interest in charging for an “undo send” feature.
Also, the Bloomberg notes that the subscriptions have been mentioned on the company’s last two earnings calls, and just this past December.
Twitter was exploring charging for features like “higher-quality video” and “analytics”, said CFO Ned Segal.